UK Tourism to Suffer as Britons Holiday Abroad

Posted by business | travelling | Posted on May 7th, 2010

UK Tourism to Suffer as Britons Holiday Abroad

The horrendous May Public Holiday weather and driving deluge which met workforces on their way back to the office on the Tuesday, following a long weekend, has led to a large increase in bookings for vacations overseas. Many UK residents it seems are trying to duck away from the random weather of the UK and go somewhere with a sunnier clime. Over the course of the bank holiday and particularly around Tuesday lunch time, online travel websites like, Thomson and First Choice experienced dramatic increases in online holiday bookings, some even by twenty percent .

The climate of the UK is a leading reason in pushing British holiday makers abroad in record numbers again this year, bookings alone for winter breaks have dramatically increased and demand for short city breaks is ever growing. With the state of global financial diffidence in the UK at the moment, short city breaks are becoming popular with people not geared up to pay out for full price vacations. The typcail cost for a week’s holiday has recently been put at around two thousand pounds, according to a recent survey of around 3 thousand travellers abroad.

The small, city breaks, with cheap prices are rising in popularity, fuelled by costs of 2 weeks abroad compared to shorter breaks, a recent survey by an online travel website, reported that over 20% of holiday makers are choosing for these short city breaks as opposed to only twenty one percent  taking a fortnight or more.

A major reason for the upturn in city breaks and enticement of far away sunny destinations could be due to the pound’s current standing against the Euro. The pound is not very strong against the Euro,at the moment, a Euro costs 78pence. This has led to traditional destination haunts like Greece and Spain take a down turn in bookings with holiday makers looking at cheaper alternatives in countries such as Romania, Turkey and Bulgaria where the pound is stronger.

One of these countries, Romania, have certainly noticed an influx of tourism to their seaside resorts over the last few years. Last year alone the tourism market made 34 million Euros more than in the previous year.  Although, many Britons choose to holiday now in eastern European countries, the infrastructure and facilities does not have enough fascination to make foreign tourists spend more money and so aid their economy. Even still, the predictions for this year is that the amount of tourists should rise by around 12-16%.

Eighteen per cent of people surveyed were also looking to visit countries were the pound is strong. This means that America, with its weak dollar is particularly appealing with cities such as Las Vegas, Las Angeles and New York touted as would be break destinations.

All in all the future insecurity surrounding the strength of the pound against other currencies as well as rising utility, fuel and mortgage payments, will certainly mean that holidays abroad to traditional destinations like Spain and Greece, become less and holidays to eastern European countries like Bulgaria increase, from our need to get the most from our money in today’s hard financial climate.

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18 Responses to “UK Tourism to Suffer as Britons Holiday Abroad”

  1. nacao says:

    a great destination

  2. LiveBleeDie says:

    Your question doesn't make any sense.

  3. Without tourism, you would not have to look at fat, ugly people in shorts and white socks, running around proving to everyone that tourists can only speak AmeriKan and KNOW that if you YELL in someone's face, they will immediately understand AmreiKan.

    They also forget how to drive.

    I used to have a bumper sticker that said: "WHEN I GO ON VACATION I AM COMING TO YOUR TOWN SO I CAN DRESS FUNNY AND DRIVE LIKE A MORON."

  4. guzen says:

    i don’t remember jordan ever looking like that.
    it’s so cool it looks like Africa and Airazona.

  5. William says:

    Tourism has increased immensely with now flights to Antartica from Sydney, you do have the chance to land but mostly you just fly over and look.

  6. jpro says:

    i missu jordan :( jordan is the best country ever!!!!!!

    jordan first :)

  7. urban says:

    ayyyee! my name is jordan :)

    i own the land

  8. Keely says:

    CIRCULAR FLOW: Foreign tourists spend money and that money generates higher incomes, which is then spent by individuals on more products and services, meaning more income for businesses, meaning higher incomes, etc.

    IMPORTS? Tourism money acts more like exports than imports, since a country is selling its resources (natural beauty) and services (hotels, restaurants) in return for foreign money.

  9. Akshay says:

    I work with communities in developing tourism. The single biggest factor:

    Whether or not the community sees tourism as an economic driver… takes it seriously. Community understanding and buy-in regarding the benefits of tourism is essential to development of the industry. Are they willing to commit financial and human resources to assist in developing the destination…

    Political will by local politicians to take tourism seriously is essential. So many communities see tourism as a "last resort" (no pun intended!) and are still chasing smokestacks rather than dedicating time and energy to developing tourism.

    Once this happens, obstacles can be addressed and the destination can build a plan to develop products to position themselves to attract desired markets.

  10. rails says:

    Interesting video! :)

  11. earth says:

    That country is the definitionof beautiful..x the video was cool…x id like to go there next year after my A levels.

  12. Susan D says:

    The cost of our health care is far too high. Even a falling dollar cannot make us competitive with countries like India and Thailand.

  13. psychic says:

    ah yes zatarzz i know you miss me

  14. corpo says:

    i love jordan and usa

  15. Michael P says:

    Travel locally. Flying is one of the biggest producers of green house gases. And yes, Al Gore that includes you.

    PS: Icon MC what oil company do you work for?

  16. ^.^ says:

    Tiger balm in Singapore.

  17. Miss Wu says:

    Hi, spa packages are actually getting popular nowadys. Not just the usual spa, people are going more for the holistic and healing spas programs. Key aim of the packages should be targeting relaxation, wellness and health. You did not say where you are located, so I will not be able to offer much.
    But take a look at how this is done, like in Thailand. There are spas in hotels and packages offered cover the rooms, spa treatment and dietary health advice. This can be a 1-day, 2-day or even 3-day packages. So the guests gets pampered without having to leave the comfort of the hotel or resort room.
    Standalone spa may be a bit difficult as you can only offer the treatment. Try to have a nearby accommodation tied in for a total package deal.
    A check on the prices shows that such spa stay cost from between US$100 up to US$500 a day, depending on the location and hotel/resort status.
    I guess it will be good if you can try and experience it for yourself. Take a trip to Thailand for one of these packages. :)

  18. truth says:

    jordan is such a great great country!! but ya 3ami it’s chooooooooooooooobbb!

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