Dermatology Marketing
Posted by business | marketting | Posted on December 24th, 2009
If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology. The fact is, dermatology marketing takes a wealth of experience to achieve proper results.
We have seen so many good dermatologists go down the same road to ruins… it is called “Playing the Commodity Game” and it is a good way to harm your business, your reputation, and your referrals.
How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster!
But here are some basic principals that should guide you, should you want to play this game;
* Price shoppers are not loyal. They will go to your competitor when their prices are better than yours.
* You need to give your patients and potential patients a reason to choose you, other than price. Are you the best in your area? Do you have some special training or expertise? Do you have a new piece of equipment that is the latest and greatest? Even if your competitors may have the same qualifications and services, if they are not promoting them, then the field is open for you to claim those “points of distinction.”
There are many ways to determine how best to position your practice so that patients have a clear and compelling reason to choose you. However, use caution if you use price as your main method to attract patients… it is a recipe for long-term failure.
If you would like more information on our marketing strategies and proven methods of success for dermatologists, plastic surgeons, medi-spas, or any medical and healthcare specialty, please feel free to contact us. It never costs a cent to talk to us, and the advice is priceless.
Please visit our website at: www.healthcaremarketingpartners.com
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Tough one. Ethically & legally, you have to be careful to not to appear to be PAYING for referrals.
You could host a picnic, sponsor a ski day, etc. Christmas is a good time for "thank you s".
@mgore90 They do but corporations are profit making machines and their investors have rights, corporations which knowingly reduce profits are liable to be sued by those investors. If u want to argue that commercials dont tell us the whole truth then i would agree, if you are arguing that it is the role of commercials to tell the whole truth and educate i utterly disagree you might as well say Cartoon network cartoons dont educate us about the environmental costs of first world living…ok, and?
Please check out – The Venus Project and Jacque Fresco.
I'm a Marketing professor, and I'm not sure about the things you have heard. Yes, there are some marketers who make a lot of money, but overall, medicine definitely pays better. Also, there is much more competition for marketing, since fewer people are willing to put in the effort to become physicians. On the other hand, if you are looking for an easy life, I'm not sure either is your best bet. Both tend to be stressful.
what he Bill is saying is true! so sad when you think about it =/ capitalist assholes run the world..
Watch Bill Nye the Science Guy!
@mgore90
*you’re* even
@CaveatEmptor91
Yeah your right, I should learn to read other peoples comments in full b4 I comment on them. I read over it quickly and noticed that one of his other comments had been removed, so I took that to mean that my wrong assumption ( I make too many baseless assumptions) that he was a ‘Ron Paul’ libertarian was correct.
I am dyslexic, may explain my lack of lucidity, but I misread, my apologies.
I really do feel like a dick now, but thanks for pointing it out I guess.
No there are not, and for good reason. An untrained person operating a laser can easily burn themselves with scarring, or even blind themselves. I have had laser hair removal, and if you ever do, you will see that the tech operates with eye protection at all times.
@bobbysnobby
Sorry man, I completely misinterpreted much of what you said and followed on with an almost rehearsed argument. I only really read the first three lines and took it as a classic ‘do you think people are stupid, they can tell what’s good for them, what they want will be reflected in the market’ kind of thing. My bad.
Creative? get along with people? and love to be the leader??? ummm…. Entertaiment,,, thats like the best fit for your personalitiy,,, thats wat i think,, cuz you need creativiy and defintiy need to get along wiht people getting you tons of connections,, and there's lots of lead positions in that field,, for ex producer,, an talent agency,,,, a director or buisness,,,
@bobbysnobby
Well naturally I think Corporations are an abominable creation, local co-operatives would be a far more equitable solution. Checks and balances would have to be put in place, and the power of the central government limited. I’d also say that small government is usually only espoused by politicians as a way to weaken the central governments ability to protect it’s own citizens from private tyranny. The large corporations need to go b4 small government is viable.
Yes, you'd be able to find work in either Taos or the Santa Fe area although Santa Fe has the wider variety of spa services, etc.
For plastic surgery, Las Cruces is beginning to develop the field so there might be more openings and certainly there's work in Albuquerque, the biggest city.
I went through something like what you're going through. I ended up with a worthless English degree and a lot of hard times financially. I have definitely become more realistic with my career goals. My first bit of advice is to pick something practical that you can actually get a job with. Have a back-up plan.
I'm in a nursing program right now and I'm surrounded by pre-med people, so I'm going to comment on the medical idea. First of all, I think medical school is out of the question if you have a low GPA. It's extremely competitive; even my nursing school requires a 3.8 GPA just to get in. You could go into something like physical therapy or nursing if you raise your GPA to 3.5 or so though (most nursing schools aren't quite as strict on GPA as mine). However, if you don't like science, don't go into a medical field, either, because it's really really hard and the science teachers try to weed you out. (For example, my physiology teacher told us today that 50% of his class last semester flunked. It's been this way with nearly every science class I've had so far, and I've had a LOT of them now, probably 30 hours worth at least). You won't be able to be creative, either.
Dieticians can make good pay, so I don't think that's going to be a problem. I do believe they have to take all of the science stuff, too, but that program may differ. The creativity thing will still be a problem.
I also looked into law. Law is also really really really hard to get into and very competitive. You would have to bring up the GPA and ace the LSAT. You would also need to look into some work/volunteer experiences to pad your application a bit, etc. Applying to law school is a long, tedious process. Plus, the classes can be pretty boring. However, if you were able to bring up your GPA a bit, you can actually go into law with any degree, even something like English (my original degree) or even business.
I majored in business briefly and also hated it. Blech! Since you like writing and being creative, have you looked into graphic design or technical writing? Technical writing is only an option I learned about after it was too late, but it pays pretty well. Is there a marketing/advertising option that doesn't involve all of that business crap? That could also be an option. My school has a fashion advertising/merchandising type of degree that avoids all of the accounting and management classes. You didn't mention teaching, but that would allow you to be creative also and avoid the boring numbers stuff.
I hope that helps! I'm not trying to dissuade you from anything by any means, but want you to have a realistic idea of what it's like! I always find that much more useful!
@mgore90 I dont think your a dick, i just thought you should know that you kinda sounded like one, not that big a deal.
Sounds like a good idea. Websites by experts offering good independent advice are always a good idea. Is this intended as a business or a hobby?
Try Palmer's Fade Cream. About $4. Fades dark spots gradually, it's not a miracle product, but it helps.
Active ingredient: hydroquinone
@mgore90 your comment is irrelevant in comparison to the lucid statement made by bobbysnobby… everyone on this page knows what you just wrote… you sound like your marketing yourself…